About us


When The Heart Finds True Love It's Like A Diamond: Rare, Beautiful, And Lasts Forever” 

We want to start by saying that “Buying a diamond is one of the biggest decisions of your life. We will eliminate all the confusion and pressure from this experience and guide you through this process to ensure you find the right diamond to love.”  

Our History

Hearts and Diamonds - A second generation family business, creators of fine jewelry, gems and diamonds manufacture.

Established since 1998 and located at the 550 south hill street in the heart of Los Angeles famous diamonds district.

Our company started with the vision of providing customers with high quality products at the best price possible.

Our goal at Hearts and Diamonds is to make our jewelry as beautiful as it can be.

We have one dream and its to help turn your dreams into a treasured piece of jewelry that you and your family will cherish forever.

Our priority is to make the wholesale diamonds and precious gems market as accessible to you as we can.

What makes us truly unique is not only the large collection we carry or the beautiful special order that we make...but the emphasis we place on educating our customers so that they could feel confident in their decisions.

To us, this isn’t just business – it’s personal. We believe that the best way to help you choose the perfect piece of jewelry is to share the knowledge that has been passed down in our family from one generation to the next. This is why we take pride in educating you about what makes diamonds sparkle and scintillate.

Over the past 20 years, our family has developed a strong point of view on what makes a diamond beautiful. Through the generations, diamonds have become known for their superior quality and undeniable brilliance. The balancing of brightness, fire and scintillation in a diamond is both an art and a science that takes a lifetime, or more, to perfect.

All Our diamond engagement rings are hand crafted specifically for their center stone and for the ring size of the wearer. Our Setting, our signature setting, is open and airy and the diamond appears to float weightlessly. The result is greater light flow into the diamond, enhancing its brilliance. This refined and feminine setting demonstrates our design philosophy of celebrating the beauty of our diamonds and the woman who wears them.

Through the years we’ve developed unique relationships with diamond sellers that allow us to offer the absolute lowest prices in the Los Angeles area for diamonds. Our exclusive domestic and international partnerships allow us to offer a wider range of unique diamond products & jewelry at significant savings to our customers.

We want to be your exclusive jeweler, and believe that by giving you the best value for your money, you’ll return to Hearts And Diamonds Jewelry for all of your diamond and jewelry needs.

                                     With love, Hearts And Diamonds